Data processing in Marketing /
Merle W. Wood
- NY Gregg Division McGraw Hill 1971
- 132p
The Operational of Data Processing (Page-13), Manual and Mechanical Data Processing (Page-27), Punched Card Data Processing (Page-41), Computer Data Processing (Page-57), Market and Product Research (Page-73), Moving and Managing Merchandise (Page-87), From Counter to Customer (Page-103), Financial Management in Marketing (Page-117).