TY - GEN AU - Wood, Merle W. TI - Data processing in Marketing / SN - 070716307 U1 - 004,WOO PY - 1971/// CY - NY PB - Gregg Division McGraw Hill KW - Processing N1 - The Operational of Data Processing (Page-13), Manual and Mechanical Data Processing (Page-27), Punched Card Data Processing (Page-41), Computer Data Processing (Page-57), Market and Product Research (Page-73), Moving and Managing Merchandise (Page-87), From Counter to Customer (Page-103), Financial Management in Marketing (Page-117). ER -