Dennis ,DeFleur, Melvin L. <br/><br/>
Understanding mass communication / 
Melvin L. DeFleur, Everette E. Dennis ; with the assistance of Margaret S. Hanus. 
 - 4th  ed. 
 - Boston :  Houghton Mifflin Co.,  c1985. 
 - xiii, 637 p. :  ill. ;  24 cm. 
<br/><br/>PART-1: The Development of Mass Communication (Page-1), PART-2: The Media in Contemporary Society (Page-227), PART-3: Media-Related Industries (Page-321), PART-4: Personal and Social Consequences of mass Communication (Page-479). 
<br/><br/><label>ISBN: </label>pbk.) 
<br/><br/><label>LCCN: </label>84081983 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--United States.
<br/><br/><label>Dewey Class. No.: </label>001.51,DEN