Dominick, Joseph R. <br/><br/>
The dynamics of mass communication :  media in the digital age / 
Joseph R. Dominick. 
 - 7th ed. 
 - Boston :  McGraw-Hill,  c2002. 
 - xxii, 439, p;  ill. (chiefly col.) ;  28 cm. +  1 DVD-ROM (4 3/4 in.) 
<br/><br/>Part-I The Nature and History of Mass Communication (Page-1), Part-2: Print Media (Page-83), Part-3: Electronic Media (Page-169), Part-4: Specific Media Professions (Page-325), Part-5: Regulation of the Mass Media (Page-395),Part-6: Impact (Page-457).     
<br/><br/><label>ISBN: </label>0071123296 0073126675 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2005043516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23,DOM