TY  - GEN
AU  - Dominick,Joseph R.
TI  - The dynamics of mass communication: media in the digital age 
SN  - 0071123296
U1  - 302.23,DOM 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Mass media
N1  - Part-I The Nature and History of Mass Communication (Page-1), Part-2: Print Media (Page-83), Part-3: Electronic Media (Page-169), Part-4: Specific Media Professions (Page-325), Part-5: Regulation of the Mass Media (Page-395),Part-6: Impact (Page-457).
ER  -