Jefkins, Frank <br/><br/>
Public Relations for your Business / 
Frank Jefkins 
 - New Delhi  India  1995 
 - 189 p 
<br/><br/>Do I Need PR? (Page-1), Do I Need Corporate Image? (Page-11), Do I Need Corporate Identity (Page-17), How Do I Get Media Coverage? (Page-23), How Do I Deal With Reporters and Interviewers? (Page-29), How Do I Communicate With My Employees (Page-47), Do I Need a PR Consultancy (Page-65), How Do I Educate The Market (Page-91), Dow Do I Deal With Opinion Leaders (Page-111), How Can Political PR Help Me? (Page-125), How Do I use PR in Crisis? (Page-147), How Do I Evaluate PR Results? (Page-169). 
<br/><br/><label>ISBN: </label>8174460268 
<br/><br/><label>Dewey Class. No.: </label>301.54,JEF