Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - Eighth edition. 
 - Islamabad:   National Book Foundations  c2008. 
 - xviii, 526 p. :  ill. (some col.), col. map ;  26 cm. 
<br/><br/>Part-1: The Mass Media (Page-1), Part-2: Mass Messages (Page-225), Part-3: Mass Media Issues (Page-347).  
<br/><br/><label>LCCN: </label>96045088 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.2322,VIV