TY  - GEN
AU  - Vivian,John
TI  - The media of mass communication
U1  - 302.2322,VIV 
PY  - 2008///
CY  -  Islamabad
PB  -  National Book Foundations
KW  - Mass media
N1  - Part-1: The Mass Media (Page-1), Part-2: Mass Messages (Page-225), Part-3: Mass Media Issues (Page-347).
ER  -