Mass Communication : An introduction For Exam /
S.M.Shahid
- Lahore Emporium pub 2006
- 414, p.:
Communication (Page-2), The Communication Explosion(Page-27), Mass Communication Theories (Page-45), Types Of Mass Media (Page-84), Introduction To News Writing (Page-121), Handout (Page-150), Opinion Writing (Page-152), The Feature Story (Page-162), Columns And Commentary (Page-172), Muslim Press In Sub Continent (Page-179), National Press (Page-205), Public Relations (Page-223), Public Opinion (Page-241), Propaganda (Page-252), Publicity (Page-268), Advertising (Page-278), Ethics And Libel (Page-322).