Hehman, Raymond D. <br/><br/>
Product management :  marketing in a changing environment / 
Raymond D. Hehman. 
 - Homewood, Ill. :  Dow Jones-Irwin,  c1984. 
 - viii, 181 p. :  ill. ;  24 cm. 
<br/><br/>The Product Manager Concept (Page-1), Product Positioning (Page-9), Sales Forecasting (Page-21), Promotion Planning (Page-39), The Product Manager and the agency (Page-51), Marketing Research and the Product Manager (Page-63), Product Budgeting Control (Page-69), Putting Together Marketing Plans (Page-107), Final Thoughts (Page-129). 
<br/><br/><label>ISBN: </label>0870945629 
<br/><br/><label>LCCN: </label>84070598 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.8,MEH