TY  - GEN
AU  - Budd,John F.
TI  - Corporate video in focus: a management guide to private TV 
SN  - 0131761986
U1  - 658.45,BUD 
PY  - 1983///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Television in management
N1  - Prologue (Page-1), A wired Society Creates a Hometown Information Network (Page-11), Channels for Non Broadcast TV (Page-21), Credibility Versus (Page-47), Telling Versus Selling (Page-53), Scripting Programming and On Camera Performance (Page-61), Pros and Cons of Setting up in House TV (Page-79), Focus on Financial Reporting (Page-89), New Era in Shareholder Relations (Page-117), TV and Corporate Culture Change New Vistas in Human Resources Techniques  (Page-131), Cabling Corporate Opinions TVs Dramatic Impact on Corporate and Public Affairs Advocacy (Page-145), Satellite TVs Global Reach (Page-155), Static on the Tubes Issues of Privacy and Editorial Control (Page-167)
ER  -