Corporate strategy and planning /
edited by Bernard Taylor and John R. Sparkes.
- London William heinemann 1977.
- xiii, 402 p. : ill. ; 23 cm.
Part I: Corporate Strategy and Planning the Concepts and the Need (Page-3), Part II: Monitoring and Forecasting the Business Environments (Page-45), Part III: Formulating Key Strategies and Plans (Page-121), Part IV: Implementing Corporate Strategy (Page-289).