TY  - GEN
AU  - Sparkes,John R.
AU  - Taylor,Bernard
TI  - Corporate strategy and planning / 
SN  - 0470989351
U1  - 658,COR 
PY  - 1977///
CY  - London
PB  - William heinemann
KW  - Business planning
N1  -  Part I: Corporate Strategy and Planning the Concepts and the Need (Page-3), Part II: Monitoring and Forecasting the Business Environments (Page-45), Part III: Formulating Key Strategies and Plans (Page-121), Part IV: Implementing Corporate Strategy (Page-289)
ER  -