Bolling, Cunliffe L.

Retail salesmanship / Cunliffe L. Bolling, - 2nd ed - Sir Isaac pitman& Sons Ltd London 1945 - xii,272 p.;

The Salesman’s Job (Page-1), The Spirit of Salesmanship (Page-14), Aptitude for Salesmanship (Page-26), Planning a Career (Page-37), Studying Salesmanship (Page-56), Studying the Goods (Page-70), Studying the Customers (Page-89), Receiving the Customers (Page-107), Sales Persuasion (Page-131), Sales Demonstration (Page-152), Methods of Increasing Sales (Page-165), Advertising and Display (Page-202), Stock-Keeping (Page-220), Dispatch and Delivery (Page-233), Prospects and Promotion (Page-249).


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