Retail salesmanship /
Cunliffe L. Bolling,
- 2nd ed
- Sir Isaac pitman& Sons Ltd London 1945
- xii,272 p.;
The Salesman’s Job (Page-1), The Spirit of Salesmanship (Page-14), Aptitude for Salesmanship (Page-26), Planning a Career (Page-37), Studying Salesmanship (Page-56), Studying the Goods (Page-70), Studying the Customers (Page-89), Receiving the Customers (Page-107), Sales Persuasion (Page-131), Sales Demonstration (Page-152), Methods of Increasing Sales (Page-165), Advertising and Display (Page-202), Stock-Keeping (Page-220), Dispatch and Delivery (Page-233), Prospects and Promotion (Page-249).