Public relations cases (E-Book) international perspectives / [Elektronisk resurs] :
Danny Moss and Barabara DeSanto
- Hoboken : Routledge, 2001.
- 288 p.
Book Cover; Title; Copyright; Contents; Acknowledgements; Introduction; Case 1 Shell managing a corporate reputation globally; Case 2 Racism condemn it or condone it the Commission for Racial Equality's personal responsibility campaign; Case 3 BBC America how Britain won the colonies back; Case 4 Perkins Foods the place of public relations in the profile of a European food business; Case 5 The journey to demutualization Clarica's internal communications challenge; Case 6 Barloworld communicating strategic direction to increase shareholder value Case 7 The PriceWaterhouseCoopers merger using internal research to ensure a merger's successCase 8 Tine Norwegian Dairies rebranding from the inside out; Case 9 Oklahoma City and Kerr McGee managing internal communication during an external crisis; Case 10 Does public relations make a difference a comparative analysis of two major Swedish crises; Case 11 Lobbying for survival the UK BSE crisis and the role of the Meat and Livestock Commission in lifting
This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations.
Mode of access: World Wide Web.
978-0-203-99680-5 (electronic bk.) 9780415234269
Marknadsf�ring--fallstudier PR--fallstudier Public relations--Case studies Public relations.