TY  - GEN
AU  - Danny Moss and Barabara DeSanto
AU  - DeSanto,Barabara
AU  - Moss,Danny
ED  - Ebooks Corporation.
TI  - Public relations cases (E-Book): international perspectives 
SN  - 978-0-203-99680-5 (electronic bk.)
U1  - 659.2 
PY  - 2001///
CY  - Hoboken
PB  - Routledge
KW  - Marknadsf�ring
KW  - fallstudier
KW  - PR
KW  - Public relations
KW  - Case studies
KW  - (E-Book)
KW  - Electronic books
N1  - Book Cover; Title; Copyright; Contents; Acknowledgements; Introduction; Case 1 Shell managing a corporate reputation globally; Case 2 Racism  condemn it or condone it the Commission for Racial Equality's  personal responsibility campaign; Case 3 BBC America how Britain won the colonies back; Case 4 Perkins Foods the place of public relations in the profile of a European food business; Case 5 The journey to demutualization Clarica's internal communications challenge; Case 6 Barloworld communicating strategic direction to increase shareholder value; Case 7 The PriceWaterhouseCoopers merger using internal research to ensure a merger's successCase 8 Tine Norwegian Dairies rebranding from the inside out; Case 9 Oklahoma City and Kerr McGee managing internal communication during an external crisis; Case 10 Does public relations make a difference a comparative analysis of two major Swedish crises; Case 11 Lobbying for survival the UK BSE crisis and the role of the Meat and Livestock Commission in lifting
N2  - This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations
UR  - http://ezproxy.ub.gu.se/login?url=http://www.GU.eblib.com/EBLWeb/patron?target=patron&extendedid=P_237338_0&
ER  -