TY  - GEN
AU  - Lakhani,Dave
TI  - Subliminal persuasion :influence & marketing secrets they don't want you to know -(E-BOOK)
SN  - 0470243368 (cloth/cd-rom)
U1  - 658.8 
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Marketing
KW  - Psychological aspects
KW  - Subliminal advertising
KW  - Subliminal projection
KW  - E-BOOK
N1  - Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007041571-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0801/2007041571-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0801/2007041571-t.html
ER  -