Jeanniey Mullen, David Daniels.

Email marketing (E-Book) an hour a day / Jeanniey Mullen, David Daniels. - Indianapolis, Ind. : Wiley Pub., c2009. - xx, 291 p. : ill. ; 24 cm. - Sybex serious skills . - Serious skills. .

Understanding Email Marketing Today (Page-1) The Five Critical Elements of Every Email You Create (Page-17) Getting Ready to Build Your Email Marketing Efforts (Page-39) What Happens Once You Send Your Email (Page-57) Eight Key Drivers of Your Email Campaign (Page-77) Preparing Your Email Marketing Strategy (Page-107) Month 2: Ensuring Success as You Launch Your Campaign (Page-161) Month 3: Adding Bells and Whistles (Page-215) Getting Ready for Year 2 and Beyond (Page-253)

0-470-38673-8 (pbk.) 978-0-470-38673-6 (pbk.)


Electronic mail messages.
Internet marketing.
Telemarketing.


(E-Book)

658.8