Email marketing (E-Book) an hour a day /
Jeanniey Mullen, David Daniels.
- Indianapolis, Ind. : Wiley Pub., c2009.
- xx, 291 p. : ill. ; 24 cm.
- Sybex serious skills .
- Serious skills. .
Understanding Email Marketing Today (Page-1) The Five Critical Elements of Every Email You Create (Page-17) Getting Ready to Build Your Email Marketing Efforts (Page-39) What Happens Once You Send Your Email (Page-57) Eight Key Drivers of Your Email Campaign (Page-77) Preparing Your Email Marketing Strategy (Page-107) Month 2: Ensuring Success as You Launch Your Campaign (Page-161) Month 3: Adding Bells and Whistles (Page-215) Getting Ready for Year 2 and Beyond (Page-253)
0-470-38673-8 (pbk.) 978-0-470-38673-6 (pbk.)
Electronic mail messages. Internet marketing. Telemarketing.