TY  - GEN
AU  - Jeanniey Mullen,David Daniels
AU  - Daniels,David L.
TI  - Email marketing  (E-Book): an hour a day 
T2  - Sybex serious skills
SN  - 0-470-38673-8 (pbk.)
U1  - 658.8 
PY  - 2009///
CY  - Indianapolis, Ind.
PB  - Wiley Pub.
KW  - Electronic mail messages
KW  - Internet marketing
KW  - Telemarketing
KW  - (E-Book)
N1  - Understanding Email Marketing Today (Page-1) The Five Critical Elements of Every Email You Create (Page-17) Getting Ready to Build Your Email Marketing Efforts (Page-39) What Happens Once You Send Your Email (Page-57) Eight Key Drivers of Your Email Campaign   (Page-77) Preparing Your Email Marketing Strategy (Page-107) Month 2: Ensuring Success as You Launch Your Campaign (Page-161) Month 3: Adding Bells and Whistles (Page-215) Getting Ready for Year 2 and Beyond (Page-253)
UR  - http://catdir.loc.gov/catdir/toc/ecip0828/2008040281.html
ER  -