TY  - GEN
AU  - Goebert,Bonnie
AU  - Rosenthal,Herma M.
TI  - Beyond listening :(E Book): learning the secret language of focus groups 
SN  - 0471395625 (cloth : alk. paper)
U1  - 658.8/3 
PY  - 2002///
CY  - New York
PB  - J. Wiley
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - Focus groups
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/wiley043/2001045637.html
UR  - http://www.loc.gov/catdir/description/wiley036/2001045637.html
UR  - http://www.loc.gov/catdir/toc/wiley021/2001045637.html
ER  -