TY  - GEN
AU  - Comm,Joel
TI  - Twitter power :(E-BOOK): how to dominate your market one tweet at a time 
SN  - 0470458429
U1  - 658.872 
PY  - 2009///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Business communication
KW  - Internet marketing
KW  - Online social networks
N1  - Includes index; Chapter 1: An Introduction to the Social Media Landscape 1 Chapter 2: What Is Twitter and Why Is It So Powerful? 22 Chapter 3: Getting Started the Right Way on Twitter 29 Chapter 4: Building a Following on Twitter 67 Chapter 5: The Art of the Tweet 92 Chapter 6: The Magic of Connecting with Customers on Twitter 121 Chapter 7: Leveraging Twitter for Team Communication 13 Chapter 8: Using Twitter to Help Build Your Brand 142 Chapter 9: Leveraging the Power of Twitter to Drive Behavior in Your Followers 163 Chapter 10: Beyond Twitter.com: Third-Party Tools You Will Want to Know 187 Chapter 11: Building Powerful Solutions on Top of the Twitter Platform 199 Chapter 12: Play Nice: Legal Considerations 207 Chapter 13: Putting It All Together: A 30-Day Plan for Dominating Twitter 212 Chapter 14: Power Twitterers 222
N2  - In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers
UR  - http://www.loc.gov/catdir/enhancements/fy0914/2009000836-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0914/2009000836-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0914/2009000836-t.html
ER  -