Chevalier, Michel. <br/><br/>
Pro logo  (E-BOOK)  Brands as a factor of progress /  [Elektronisk resurs] :  
Michel Chevalier, Gerald Mazzalovo. 
 - Basingstoke,  Palgrave Macmillan,  2003. 
 - 304 p. 
<br/><br/> Originally published in: 2003. 
<br/><br/>Introduction PART 1: THE WORLD OF BRANDS What is a Brand? Anti-Brand Communication From Value to Progress PART 2: BRAND MANAGEMENT Brand Identity The Brand Lifecycle and the Global Dimension The Brand Audit PART 3: THE ROLE OF THE CONSUMER Consumers' Behaviour Consumers' Power Structured Consumer Action Conclusion: Brands and Globalization. 
<br/><br/><label>ISBN: </label>0230508898 0230508898 9780230508897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management.<br/>Sales & marketing management.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>E-Book