Greising, David,  1960- <br/><br/>
I'd like the world to buy a coke :  the life and leadership of Roberto Goizueta / 
 I would like the world to buy a coke 
David Greising. 
 - New York :  Wiley,  c1998. 
 - xviii, 334 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 305-321) and index. 
<br/><br/><label>ISBN: </label>0471194085 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>97049220  
<br/><br/><label>Subjects--Personal Names: </label><br/>Goizueta, Roberto, 1931-1997. 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Coca-Cola Company.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Chief executive officers--Biography.--United States<br/>Soft drink industry--United States.
<br/><br/><label>LC Class. No.: </label>HD9349.S632  / G74 1998 
<br/><br/><label>Dewey Class. No.: </label>338.7/66362/092  B