TY  - BOOK
AU  - Greising,David
TI  - I'd like the world to buy a coke: the life and leadership of Roberto Goizueta 
SN  - 0471194085 (cloth : alk. paper)
AV  - HD9349.S632 G74 1998
U1  - 338.7/66362/092B 21
PY  - 1998///
CY  - New York
PB  - Wiley
KW  - Goizueta, Roberto,
KW  - Coca-Cola Company
KW  - Chief executive officers
KW  - United States
KW  - Biography
KW  - Soft drink industry
N1  - Includes bibliographical references (p. 305-321) and index
UR  - http://lcweb.loc.gov/catdir/toc/97049220.html
UR  - http://www.loc.gov/catdir/enhancements/fy0706/97049220-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0706/97049220-d.html
ER  -