Shimp, Terence A. <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications / 
Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University. 
 - 9th ed. 
 - Mason, Ohio :  South-Western Cengage Learning,  ©2013. 
 - xxii, 729 pages :  illustrations (some color) ;  29 cm 
<br/><br/> Previous ed. published in 2010. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781111580216 (hbk) 1111580219 (hbk) 
<br/><br/><label>LCCN: </label>2012945620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Textbooks.<br/>Sales promotion--Textbooks.<br/>Advertising--Textbooks.<br/>Direct marketing--Textbooks.<br/>Advertising.<br/>Communication in marketing.<br/>Direct marketing.<br/>Sales promotion.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Textbooks.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S54 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/2