TY  - BOOK
AU  - Spence,Edward
AU  - Van Heekeren,Brett
TI  - Advertising ethics
SN  - 0130941212
AV  - HF5831 .S64 2005
U1  - 174/.9659 22
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Advertising
KW  - Moral and ethical aspects
N1  - Includes bibliographical references (p. 123-129) and index; Ethical reasoning and ethical principles -- Regulating the advertising environment : the role of the codes of ethics -- Advertising and the community -- Truth in advertising -- Stereotyping : the commodification of identity -- Endorsements and testimonials : it is all about credibility! -- Target advertising and the ethics of time and space -- The digital explosion -- Ethical advertising
ER  -