TY  - BOOK
AU  - Thomas,Robert J.
TI  - New product development: managing and forecasting for strategic success 
SN  - 0471572268 (acidfree paper) :
AV  - HF5415.153 .T48 1993
U1  - 658.575 20
PY  - 1993///
CY  - New York
PB  - J. Wiley
KW  - New products
KW  - Management
KW  - Marketing
KW  - Forecasting
N1  - Includes bibliographical references (p. 319-338) and indexes
UR  - http://www.loc.gov/catdir/description/wiley034/93015395.html
UR  - http://www.loc.gov/catdir/toc/onix05/93015395.html
ER  -