Crawford, C. Merle 1924-

New Products Management / Merle Crawford, Anthony Di Benedetto. - 9th ed. - Boston : McGraw-Hill Irwin, c2008. - xviii, 558 p. : ill. ; 24 cm.

Includes bibliographical references (p. 505-508) and index.

HB

9780073529882 (alk. paper)

2007036476


New products--Management.

HF5415.153 / .C72 2008

658.575 / CRA