Kotler, Philip; Armstrong, Gary <br/><br/>
Principles of Marketing;A south Asian perspective, 13 e/d 
Kotler Philip; Armstrong Gary; Prafulla Y; Agnihotri; Ehsan ul Haque 
 - 13 
 - New Delhi  Prentice Hall of India  2004 
 - xix, 514+37+21+14 p.  Pb 
<br/><br/> DOS textbook 
<br/><br/><label>Dewey Class. No.: </label>380.1 KPT