Batsell, Jake, <br/><br/>
Engaged journalism :  connecting with digitally empowered news audiences / 
Jake Batsell. 
 - xxxiv, 195 pages :  illustrations ;  22 cm. 
 - Columbia journalism review books .
<br/><br/>Includes bibliographical references (pages 157-176) and index. 
<br/><br/>Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion. 
<br/><br/><label>ISBN: </label>9780231168342 (cloth : alk. paper) 9780231168359 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2014011950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Journalism--History--United States--21st century.<br/>News audiences--History--United States--21st century.<br/>Online journalism--History--United States--21st century.<br/>Social media--United States.
<br/><br/><label>LC Class. No.: </label>PN4867.2  / .B38 2015 
<br/><br/><label>Dewey Class. No.: </label>071/.3