Trott, Paul  <br/><br/>
Innovation Management And New Product Development  

 - 4th ed. 
 - New Delhi :  Pearson ,  2015. 
 - 581 p. ;  23 cm. 
<br/><br/> Paperback. 
<br/><br/> PB 
<br/><br/><label>ISBN: </label>978-81-317-2803-1 
<br/><br/><label>Dewey Class. No.: </label>658.575  / TRA