TY  - GEN
AU  - Neal,Cathy
AU  - Quester,Pascale
AU  - Hawkins,Delbert I.
TI  - Consumer behaviour: implications for marketing strategy 
SN  - 0074713493
PY  - 2004///
CY  - [S.l.]
PB  - McGraw Hill Higher Education
KW  - Business, Accounting & Vocational: Textbooks & Study Guides
KW  - Consumer law
KW  - Market research
KW  - Sales & marketing
KW  - Business & Economics / Marketing / Research
N1  - Paperback
N2  - "Consumer Behaviour", the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant. The changes are apparent in every chapter; there are new cases, engaging vignettes, and interesting advertisements to illustrate theoretical concepts and motivate student thinking. There is a greater focus on technology issues, with boxed examples covering e-Consumer and globalisation issues. The reinvigorated design is fresh and contemporary, intended to both engage students and enhance their comprehension of the key concepts. The strategic and decision-making focus of this text remains, as does its excellent readability and appropriate level. McGraw-Hill now offers a new complete learning package that includes an exciting set of Australian/NZ/US video clips. A new Instructor's CD-ROM is also available, with annotated advertisements and all tables and figures in PowerPoint
UR  - http://www.amazon.com/exec/obidos/ASIN/0074713493/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0074713493
ER  -