TY  - GEN
AU  - Berkman,Harold W.
AU  - Lindquist,Jay D.
AU  - Sirgy,M.Joseph
TI  - Consumer behavior
SN  - 0844236748
U1  - 658.8342 
PY  - 1997///
CY  - [S.l.]
PB  - NTC Business Books
KW  - Consumer issues
KW  - Market research
KW  - Sales & marketing
KW  - Consumer Behavior
KW  - Business & Economics
KW  - Business / Economics / Finance
KW  - Business/Economics
KW  - Business & Economics / Marketing / Research
KW  - Marketing - Research
KW  - Consumer Behavior - General
KW  - Social Issues, Services & Welfare
N1  - Hardcover
N2  - Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making
UR  - http://www.amazon.com/exec/obidos/ASIN/0844236748/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0844236748
ER  -