TY  - GEN
AU  - Blackwell,Roger D.
AU  - Miniard,Paul W.
AU  - Engel,James F.
TI  - Consumer behavior
SN  - 0030211085
U1  - 658.8342 
PY  - 2000///
CY  - [S.l.]
PB  - South-Western College Pub
KW  - Business/Economics
KW  - Social Issues, Services & Welfare
KW  - Consumer issues
KW  - Consumerism
KW  - Finance & accounting
KW  - Market research
KW  - Textbooks
KW  - Business & Economics
KW  - Consumer behavior
KW  - Marketing research
KW  - Business & Economics / Consumer Behavior
KW  - Business & Economics / Marketing / Research
KW  - Consumer Behavior - General
KW  - Marketing - Research
N1  - Hardcover
N2  - This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school
UR  - http://www.amazon.com/exec/obidos/ASIN/0030211085/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030211085
ER  -