Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
Gilbert A. Churchill. 
 - 4th ed. 
 - [S.l.] :  South-Western College Pub,  2000. 
 - 848 p. ;  29 cm. 
<br/><br/> Hardcover. 
<br/><br/> This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field. 
<br/><br/><label>ISBN: </label>0030211042 9780030211041 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business/Economics.<br/>Sales & Marketing.<br/>Economics, finance, business & management.<br/>Market research.<br/>Research methods: general.<br/>Business / Economics / Finance.<br/>Business & Economics.<br/>Marketing research.<br/>Advertising & Promotion.<br/>BUSINESS & ECONOMICS / Advertising & Promotion.<br/>Business & Economics / Marketing / Research.<br/>Marketing - Research.
<br/><br/><label>Dewey Class. No.: </label>658.83