Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations eighth edition / 
Gilbert A. Churchill. 
 - 8th ed. 
 - [S.l.] :  South-Western College Pub,  2001. 
 - 1006 p. ;  26 cm. 
 - The harcourt series in marketing. .
 - The harcourt series in marketing .
<br/><br/> Hardcover. 
<br/><br/> This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students’ conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses 
<br/><br/><label>ISBN: </label>0030331013 9780030331015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business/Economics<br/>Business, Accounting & Vocational: Textbooks & Study Guides<br/>Economics, finance, business & management<br/>Market research<br/>Research methods: general<br/>Business / Economics / Finance<br/>Business & Economics<br/>Marketing research<br/>Business & Economics / Marketing / Research<br/>Marketing - Research<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83