TY  - GEN
AU  - Churchill,Gilbert A.
AU  - Iacobucci, Dawn
TI  - Marketing research: methodological foundations eighth edition 
T2  - The harcourt series in marketing
SN  - 0030331013
U1  - 658.83 
PY  - 2001///
CY  - [S.l.]
PB  - South-Western College Pub
KW  - Business/Economics
KW  - Business, Accounting & Vocational: Textbooks & Study Guides
KW  - Economics, finance, business & management
KW  - Market research
KW  - Research methods: general
KW  - Business / Economics / Finance
KW  - Business & Economics
KW  - Marketing research
KW  - Business & Economics / Marketing / Research
KW  - Marketing - Research
N1  - Hardcover
N2  - This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students’ conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses
UR  - http://www.amazon.com/exec/obidos/ASIN/0030331013/chopaconline-2
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=003033101
ER  -