Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 6th ed. 
 - [S.l.] :  Dryden Press,  1996. 
 - 739 p. ;  26 cm. 
 - The dryden press series in marketing. .
 - The dryden press series in marketing. .
<br/><br/> Hardcover. 
<br/><br/> With the inclusion of an in-depth discussion of the role of the Internet on research, this comprehensive text covers marketing research issues. Intended for undergraduates, it emphasizes total quality management and global marketing research. 
<br/><br/><label>ISBN: </label>003018763X 9780030187636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business/Economics.<br/>Sales & Marketing.<br/>Economics, finance, business & management.<br/>Market research.<br/>Business / Economics / Finance.<br/>Marketing research.<br/>Business & Economics / Marketing / Research.<br/>Marketing - Research.
<br/><br/><label>Dewey Class. No.: </label>658.83