Zikmund, William G.

Exploring marketing research / William G. Zikmund. - 6th ed. - [S.l.] : Dryden Press, 1996. - 739 p. ; 26 cm. - The dryden press series in marketing. . - The dryden press series in marketing. .

Hardcover.

With the inclusion of an in-depth discussion of the role of the Internet on research, this comprehensive text covers marketing research issues. Intended for undergraduates, it emphasizes total quality management and global marketing research.

003018763X 9780030187636


Business/Economics.
Sales & Marketing.
Economics, finance, business & management.
Market research.
Business / Economics / Finance.
Marketing research.
Business & Economics / Marketing / Research.
Marketing - Research.

658.83