TY  - GEN
AU  - Zikmund,William G.
TI  - Exploring marketing research
T2  - The dryden press series in marketing
SN  - 003018763X
U1  - 658.83 
PY  - 1996///
CY  - [S.l.]
PB  - Dryden Press
KW  - Business/Economics
KW  - Sales & Marketing
KW  - Economics, finance, business & management
KW  - Market research
KW  - Business / Economics / Finance
KW  - Marketing research
KW  - Business & Economics / Marketing / Research
KW  - Marketing - Research
N1  - Hardcover
N2  - With the inclusion of an in-depth discussion of the role of the Internet on research, this comprehensive text covers marketing research issues. Intended for undergraduates, it emphasizes total quality management and global marketing research
UR  - http://www.amazon.com/exec/obidos/ASIN/003018763X/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=003018763X
ER  -