TY  - GEN
AU  - Smith,Professor Scott M.
AU  - Albaum,DrGerald S.
TI  - Fundamentals of marketing research
SN  - 0761988521
U1  - 658.83 
PY  - 2004///
CY  - [S.l.]
PB  - Sage Publications, Inc
KW  - Business/Economics
KW  - Sales & Marketing
KW  - Market research
KW  - Business / Economics / Finance
KW  - Business & Economics
KW  - Marketing research
KW  - Business & Economics / Marketing / Research
KW  - Marketing - Research
N1  - Hardcover
N2  - Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling.�The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals
UR  - http://www.amazon.com/exec/obidos/ASIN/0761988521/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0761988521
ER  -