Malhotra, Naresh K <br/><br/>
Marketing research  an applied orientation 
Malhotra, Naresh K 
 - 5th edition 
 - [S.l.] India  Prentice Hall of India  c 2006 
 - 864 p.  28 cm 
<br/><br/><label>ISBN: </label>9788120330443