TY  - GEN
AU  - Grossnickle,Joshua
AU  - Raskin, Oliv
TI  - The handbook of online marketing research: knowing your customer using the net 
SN  - 0071361146
U1  - 658.8302854678 
PY  - 2000///
CY  - [S.l.]
PB  - McGraw-Hill
KW  - Business/Economi
KW  - Computer Books: Internet Gener
KW  - Sales & Marketi
KW  - Computer Networ
KW  - Marketing Resear
KW  - E-commerce: business aspec
KW  - Internet guides & online servic
KW  - Market resear
KW  - Business / Economics / Finan
KW  - Business & Economi
KW  - Internet - Gener
KW  - Marketing - Gener
KW  - Computer network resourc
KW  - Databas
KW  - Internet marketi
KW  - Marketi
KW  - Advertising & Promoti
KW  - Business & Economics / E-Commerce / Gener
KW  - Business & Economics / E-Commerce / Internet Marketi
KW  - Business & Economics / Marketing / Gener
KW  - Business & Economics / Marketing / Resear
KW  - E-Commerce - Internet Marketi
KW  - Marketing - Resear
KW  - Data processi
N1  - Hardcover
N2  - The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors. With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers' nee
UR  - http://www.amazon.com/exec/obidos/ASIN/0071361146/chopaconline
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071361
ER  -