TY  - GEN
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: implications for marketing strategy 
T2  - Mcgraw hill/irwin series in marketing
SN  - 0256139725
U1  - 658.83420973 
PY  - 1995///
CY  - [S.l.]
PB  - Richard D Irwin
KW  - Business/Economics
KW  - Social Issues, Services & Welfare
KW  - Consumer Behavior
KW  - Consumerism
KW  - Market research
KW  - Sales & marketing
KW  - Business / Economics / Finance
KW  - Business & Economics
KW  - General
KW  - Case studies
KW  - Market surveys
KW  - United States
KW  - Business & Economics / Marketing / Research
KW  - Marketing - Research
KW  - Consumer behavior - United States - Case studies
KW  - Consumer behavior - United States
KW  - Market surveys - United States
N1  - Hardcover
N2  - The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding of what drives a range of consumption decisions, and equips them with the knowledge they will need in professional practice. Comprehensive examples of relevant marketing and advertising campaigns enrich the text and help reinforce the key concepts. Since e-commerce and Internet technology has become an integral part of conducting business, the authors discuss the relevance of technology as a vehicle for reaching the consumer, its role in consumer research, the development of marketing strategy, and its impact on the globalisation of consumer markets, throughout the text
UR  - http://www.amazon.com/exec/obidos/ASIN/0256139725/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256139725
ER  -