TY  - GEN
AU  - Sheth,Jagdish N.
AU  - Mittal,Banwari
AU  - Newman,Bruce I.
TI  - Customer behavior: consumer behavior and beyond 
SN  - 003098016X
U1  - 658.8342 
PY  - 1998///
CY  - [S.l.]
PB  - Harcourt Brace College Publishers
KW  - Consumer issues
KW  - Consumerism
KW  - Management & management techniques
KW  - Market research
KW  - Sales & marketing
KW  - Consumer satisfaction
KW  - Consumers' preferences
KW  - Consumer Behavior
KW  - Business & Economics
KW  - Business / Economics / Finance
KW  - Business/Economics
KW  - Business & Economics / Marketing / Research
KW  - Marketing - Research
KW  - General
KW  - Marketing - General
KW  - Management Techniques
N1  - Hardcover
N2  - This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer
UR  - http://www.amazon.com/exec/obidos/ASIN/003098016X/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=003098016X
ER  -