TY  - GEN
AU  - Albaum,Gerald
AU  - Duerr,Edwin
AU  - Strandskov,Jesper
TI  - International marketing and export management
T2  - 5th edition
SN  - 0273686348
U1  - 658.84 
PY  - 2005///
CY  - [S.l.]
PB  - Prentice Hall
KW  - Business/Economics
KW  - Sales & Marketing
KW  - Economics, finance, business & management
KW  - International business
KW  - International trade
KW  - Textbooks
KW  - Business & Economics
KW  - Exports & Imports
KW  - Export marketing
KW  - Export
KW  - Internationale marketing
KW  - Management
KW  - gtt
KW  - Business & Economics / International / Marketing
KW  - International - Marketing
KW  - Export marketing - Management
N1  - Paperback
N2  - This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade
UR  - http://www.amazon.com/exec/obidos/ASIN/0273686348/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273686348
ER  -