International marketing /
Philip Cateora and John M. Hess and John Graham.
- Internat.10r.e. ed.
- [S.l.] : McGraw-Hill Education (ISE Editions), 1998.
- 768 p. ; 28 cm.
Import. Paperback.
0071156739 9780071156738
International business. Sales & marketing. Management and Business Administration.