Cateora, Philip R.

International marketing / Philip R. Cateora. - 11I.S.ed ed. - [S.l.] : McGraw-Hill Publishing Co., 2001. - 768 p. ; 28 cm. - The mcgraw-hill/irwin series in marketing. . - The mcgraw-hill/irwin series in marketing. .

Import. Paperback.

0071123121 9780071123129


International business.
Sales & marketing management.
Business/Economics.
Export marketing.
International business enterprises.
Management and Business Administration.

658.848