International marketing /
Philip R. Cateora.
- 11I.S.ed ed.
- [S.l.] : McGraw-Hill Publishing Co., 2001.
- 768 p. ; 28 cm.
- The mcgraw-hill/irwin series in marketing. .
- The mcgraw-hill/irwin series in marketing. .
Import. Paperback.
0071123121 9780071123129
International business. Sales & marketing management. Business/Economics. Export marketing. International business enterprises. Management and Business Administration.