Chaffey, Dave. <br/><br/>
Internet marketing :  strategy, implementation and practice / 
Dave Chaffey. 
 - [S.l.] :  Financial Times Management,  2000. 
 - 528 p. ;  24 cm. 
<br/><br/> Paperback. 
<br/><br/> This text is a comprehensive guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing. 
<br/><br/><label>ISBN: </label>0273643096 9780273643098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business/Economics.<br/>E-commerce.<br/>Economics, Finance, Business and Industry.<br/>Internet.<br/>Market research.<br/>Research methods: general.<br/>Sales & Marketing.<br/>Business & Economics.<br/>Internet - General.<br/>Marketing - Research.<br/>BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)<br/>Business & Economics / Marketing / General.<br/>COMPUTERS / Internet / General.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>380