TY  - GEN
AU  - Chaffey,Dave
AU  - Mayer,Richard
AU  - Johnston,Kevin
AU  - Ellis-Chadwick,Fiona
TI  - Internet marketing: strategy, implementation and practice 
SN  - 0273643096
U1  - 380 
PY  - 2000///
CY  - [S.l.]
PB  - Financial Times Management
KW  - Business/Economics
KW  - E-commerce
KW  - Economics, Finance, Business and Industry
KW  - Internet
KW  - Market research
KW  - Research methods: general
KW  - Sales & Marketing
KW  - Business & Economics
KW  - Internet - General
KW  - Marketing - Research
KW  - BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)
KW  - Business & Economics / Marketing / General
KW  - COMPUTERS / Internet / General
KW  - Internet marketing
N1  - Paperback
N2  - This text is a comprehensive guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing
UR  - http://www.amazon.com/exec/obidos/ASIN/0273643096/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273643096
ER  -