TY  - GEN
AU  - May,Paul
TI  - The business of ecommerce: from corporate strategy to technology 
T2  - Breakthroughs in application development
SN  - 0521776988
U1  - 658.84 
PY  - 2000///
CY  - [S.l.]
PB  - Cambridge University Press
KW  - Computer Books: General
KW  - Management & Business: General
KW  - Computing & information technology
KW  - E-commerce: business aspects
KW  - Object-oriented programming (OOP)
KW  - Business / Economics / Finance
KW  - Computers
KW  - Electronic commerce
KW  - Internet
KW  - Business & Economics / E-Commerce / Internet Marketing
KW  - COMPUTERS / Programming / Object Oriented
KW  - Computers / Electronic Commerce
KW  - E-Commerce - Internet Marketing
KW  - Networking - General
KW  - Programming - Object Oriented Programming
N1  - Paperback
N2  - The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce
UR  - http://www.amazon.com/exec/obidos/ASIN/0521776988/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0521776988
ER  -